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Building and Managing
a Luxury Brand

SP-Jain-Luxury-Management-Online-Course SP-Jain-Luxury-Management-Online-Course-mobile-1
Be equipped to kick-start your career in the luxury industry with SP Jain’s online weekend course
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4.88 (09 ratings)

Course Overview

This course is designed to help you understand the trilogy of luxury and how history has played a key role in the very definition of luxury brands and the journey ahead. You will learn about global luxury brand strategies and principles of brand architecture through an interactive and discussion-based teaching methodology. You will evolve as a successful luxury brand manager with a diverse skill-set and learn how to build and manage luxury brands across multiple sectors and markets.

4 Weekends

(Sessions every Saturday)


Case Studies


  • Learn how to become a luxury brand manager
  • Understand the core concepts of the brand universe and brand architecture
  • Learn luxury brand concepts and strategies
  • Learn multiple tools and methods used by successful global luxury brand managers


Our carefully crafted curriculum will help you learn how to use different tools and techniques to understand brand creation and development models in diverse markets with different target groups.



Start Date
September 3, 2022


Course Duration
24 hours of live online classes

Course_Schedule_Live Class

Sessions over 4 weekends


6 hours on Saturdays

Get in touch with us for more information on the course schedule.


Showcase your application of brand management abilities


Capstone Project

Participants will put together a luxury brand and business plan using their creative ideas with the help of the tools and methods learnt in class. The Capstone Project will encompass the following areas of learning:

  • Understanding the Concept of Luxury
  • Understanding Luxury Brands: The Icons
  • Importance of History in the Luxury Goods Industry
  • Characteristics of Luxury
  • Luxury Brand Universe
  • The Art of Branding
  • Brand Strategy and Brand Architecture
  • Evolution of Luxury Brands
  • Brand Hierarchy
  • Luxury Brand Management
  • Luxury Brands & Global Expansion
  • Luxury Brand Equity Management
  • Brand Identity & Image Mapping

Meet OUR faculty

Director, Master in Global Luxury Goods & Services Management and Master of Science in International Hospitality Business
SP Jain School of Global Management

Smita Jain has over 8 years of experience in luxury education across dynamic markets such as Europe, the Middle East and India. She is a luxury coach and trainer with a specialised focus on training for luxury goods and services. Her area of expertise is luxury branding and strategy. She is a PhD researcher and, currently, is pursuing her research in luxury and strategy from Lisbon, Portugal. Her core work ranges from training, curriculum design and pedagogy to industry integration and coaching.

What our students say



The course offered an in-depth analysis of luxury brands across different sectors. We learnt about the marketing strategies adopted by various brands which helped us in brewing new ideas. It has opened a world of opportunities and helped me cement my place in one of the leading retail chains of luxury fashion brands. It also helped me draft and manage the brand I represent and enhance its visibility.

Our mentor, Smita Jain, was professional and conducted interactive sessions with group discussions and activities. Through projects, assignments and case studies, we learnt about sub-branding, collaborations, brand affinity and how to build a brand CV. We also learnt how to focus on customer relationships, target specific audiences and improve brand image and identity.

If you wish to have a career in luxury brand management and learn marketing and merchandising techniques, I recommend this course as it will help you polish your skills and develop interpersonal skills.



I'm from Kolkata, India, with a degree in Fine Arts. I am currently working towards setting up and creating my luxury brand. I chose this course as I trusted the brand name of SP Jain; it is well-reputed, and I was confident it would help me advance my goals.

This course helped me understand what it means to be a brand in the contemporary world, what it would take to stand out, what are the goals and methods of advertising and brand messaging, how to make sure that the brand is being perceived the way it intends to be and what are some of the common mistakes that brands make. It helped me reanalyse my strategy and fine-tune my ideas about what I would want my brand to be. Everything that I learnt in this course will definitely help me make better decisions creatively and analytically. It gave me practical tools that will help me time and time again.

The course instructor, Smita Jain, is quite amazing. I loved her takes and analysis of the brands that we analysed in class. She is passionate about what she is teaching, so it helped us connect with the course material better.

Being able to ask the instructor questions, get feedback on our work, have discussions with peers – all helped me learn so much faster and better as compared to any free online course. It practically felt like being in a classroom. Plus, since it was digital, I could log in from anywhere. The assignments helped me process everything that I learnt in class better. It was nice to practice the techniques that we were learning.

This course is interesting and easy to follow along to even if you don't know anything about business.



I’m a Graduate Gemmologist from GIA (Gemmological Institute of America). I’m currently working at NSN Jewellers in Mumbai, India. I discovered this course during the lockdown. Since I work in the luxury sector, I knew this course would be beneficial.

I chose SP Jain because of the faculty and the School’s recognition. The course helped me learn how to apply the theory to the practical part of a brand. I learnt how to identify where a brand could stand compared to other brands and how to recognise the target clientele and target group.



I enrolled in this course as I thought it was the first step towards achieving my goal of establishing a successful luxury brand. I joined SP Jain for this course because of the School’s global recognition and professional and experienced faculty. As I am a student of SP Jain and have already experienced their teaching methodology and faculty expertise, I decided to not take the free courses which were available online and opted for a premium learning experience.

This course helped me learn about the various luxury brands, their history and culture, and how they are running successfully. I also learnt about the art of branding and the emotions connected with it and how to manage and build a luxury brand. I was able to apply the concepts in growing my brand to a luxury brand. I was also able to build a strong network with my colleagues who helped me throughout the course by clearing my doubts.

This course is different from other online courses because you benefit immensely from the knowledge and experience of the faculty. Our faculty, Smita Jain, is an amazing professor who made this course truly a one-of-a-kind learning experience.



I have been in the marketing domain for over eight years now and, currently, I’m working as a consultant for a friend’s business venture. Being in marketing, I knew that luxury marketing is different from any other marketing segments and I joined this course to understand how exactly it is different.

My experience as an SP Jain Executive MBA student was the primary reason for me to pursue PLO. I’m most comfortable with scheduled and instructor-led courses. That’s because classes are interactive and “real” or unscripted and allows for Q&A to answer any doubts.

This course has given me a more holistic approach to marketing for any segment. I understand what luxury means in the true sense and why price doesn’t matter to customers. The assignments were fantastic. The tools we learnt are the ones you can use for life and their application is subject to your business needs. This is an excellent course for anyone who wants to enter the luxury industry.


Why Choose SP Jain?

Who can apply?

This online course is ideal for anyone keen to kickstart their career in the luxury sector.

Take The Next Step

On completing the course, you will receive a Certificate of Completion from SP Jain School of Global Management.



Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.




Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.




Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.