Start date will be announced soon
Understand the trends in digital marketing and the most recent business practices. In this online course, you will become a digital brand manager and learn how to create engaging online campaigns and target the desired buyer persona. You will learn to select the right social media channels and know how to calculate the effectiveness of your campaign. Get hands-on experience with a digital audit and let your digital footprint skyrocket.
Weeks (Monday - Thursday)
Case Studies
Hours of Hands-on Experience
Projects
Learn the latest concepts in digital marketing
Know the business must-haves, become a trendsetter and get an edge over your competitors
Conduct an SEO Audit
Using SEMrush, audit a website and recommend actions to optimise its ranking in search engine results. You will recommend a target keyword list, evaluate the design and the UX of the site, and propose improvements
Understand Customer Omnichannel Journey and Digital Touchpoints
Define ZOMOT, FOMT and SMOT touchpoints and get to know how to spin all the wheels to drip the most from the marketing funnel
Work on Digital Engagement Canvas
Create your own engagement canvas and propose a marketing strategy across social media to boost your online presence
Analyse the best campaigns
Study campaigns of Gillette, Nike, Dove, Burger King, Heineken, Lay’s, Coke, and many more. Understand when and how to use Facebook, LinkedIn, Twitter, Instagram and TikTok to drive the desired traffic and user-generated content.
Become a virtual brand manager
Apply all the learned concepts – manage a brand and follow the 10 commandments of great marketers to succeed in your project
Our carefully crafted course content makes your learning practical, relevant and contemporary.
2.5 Hours
Per Session
10 Hours
Per Week
30 Hours
Live Classes
3 Weeks
Duration
May 24, 2021
Start Date
Get to know why campaigns fail and how to set up a campaign that will meet its goals with assumed KPIs
Define the target audience like never before and personalise your message to make it appealing
Set up your Google AdWords campaign. Never run it before? Don’t worry. Our step-by-step guide will show you practical hints and tricks to boost it. Use optimisation tools to position the website and go for the best target keywords.
Apply all the learned concepts – manage a brand and follow the 10 commandments of great marketers to succeed in your project
Learn how to create a News Briefing Skill for Alexa using the Voiceflow platform.
Dr Anna Tarabasz is a digital marketing and e-commerce specialist and a business consultant with more than 15 years of experience working in banking, automotive and cosmetics industry. Her areas of expertise are digital marketing & social media, online communication, e-commerce, digital transformation, Internet of Things, wearable technology and cyber security.
It’s a well-curated course that offers an enriching learning experience through the ever-changing world of digital. Thankful to SP Jain School of Global Management and the energetic, enthusiastic and learned Dr Anna Tarabasz for the content-rich course materials and engaging learning experience.
The real-life examples shared by Dr Anna Tarabasz were the best part of this course. You will have fun learning! The sessions are lively and interactive as she supplements her stories with videos. We got the opportunity to apply what we learnt, and this made our experience more engaging.
Amid the global pandemic, the world is shifting to digital. I chose Premium Learning Online to explore the digital space as it provided the best short courses for a working professional. Dr Anna Tarabasz shared several insights into digital marketing practices which helped me get immediate results at my workplace.
The course structure being hands-on, with practical real-life case studies, is what made it relatable and quick to absorb and learn. Our real-time group assignments with students from different backgrounds helped us share knowledge and grow individually. It was fun and informative!
The industry opportunity from ROYCE was a key highlight of the course as it helped us come together with students from different cohorts and work together with the best of one’s strengths. It gave us the chance to apply all that we learnt during the course and get instant constructive reviews from the industry specialists. Winning the ROYCE competition has been a milestone in my learning journey!
This course is ideal for anyone who would like to understand how chatbots & voice assistants work and would like to learn the techno-strategic considerations.
This course does not require any programming knowledge.
On completing the course, you will receive a Certificate of Completion from SP Jain School of Global Management.
Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.
Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.
Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.
© 2024 S P Jain School of Global Management
The Premium Learning Online courses are not recognised by TEQSA, ASQA, AICTE or any other regulatory body in India or overseas, and does not lead to a qualification recognised within the Australian Qualifications Framework.